“...now – in the 21st century – the need is more than ever for a sturdier, straightforward design that can withstand the thinning effect of today’s technology without loosing in readability while featuring the best character count possible. The letters seriously softened over time by brush-and-ink (those by F.W.Goudy in particular) have in ZeroOne been restored to a more energetic, formal quality with linear serifs.

ZeroOne is intended for the daily, colloquial use in newspapers and magazines, publicity and general job printing, i.e. most contemporary printing.

In order to fullfill it’s use for emphasis, the italic of ZeroOne is – for good reason – calligraphic rather than ‘typographic’ in appearance.

Bold versions of Roman letters are, with a few prime linear (Classification Hultenheim, pdf) exceptions – Century bold, Times bold – degenerate letters to be avoided. For the use in textbooks, dictionaries, etc., where an additional emphasis may be needed, ZeroOne offers the careful typographer one, single bold; itc Garamond, with 16 (!) alternates, being a detestable example, as appalling as it is useless.

Only upright capitals and figures are provided (due to the italic’s slight inclination).

Contrary to many personalized, ‘signature’ type designs, ZeroOne hopefully does not superimpose on to the rhetoric of words a rhetoric of its own.”

Download the whole story (pdf poster)

If you agree to the terms of the Böttiger Solutions End User License Agreement, click the “Accept License Agreement” button and your order will be processed. IF YOU DO NOT AGREE TO THE TERMS OF THE FOLLOWING AGREEMENT, YOUR ORDER REQUEST WILL BE TERMINATED.

This is a contract between you and Böttiger Solutions. This is not a contract for sale of font software, but a license to use font software subject to the terms and conditions of the Agreement. Please read the terms carefully. You, on behalf of your employer or personally, agree as follows:

Font Software. The font software you selected to license (the “Font Software”), is the property of Böttiger Solutions. The term “Font Software” includes any related documentation, updates and permitted copies of the Font Software licensed to you by Böttiger Solutions.

Limited License. Upon payment of the nonrefundable license fee, Böttiger Solutions grants you a nonexclusive, nontransferable, limited right to use the Font Software for personal or internal business use by you on the permitted number of Licensed Computers. The term “use” means to install and access the Font Software, and give commands (by keyboard or otherwise) followed by the Font Software.

The permitted number of Licensed Computers is 5 unless you have obtained a license for additional Licensed Computers (available in increments of 5).

Embedding Restrictions. Embedding of the Font Software is prohibited except as expressly provided in this section.

You may embed the Font Software into electronic documents for use on computers that are NOT Licensed Computers, subject to the following restrictions: (a) the electronic documents are distributed in a secure format that allows only printing and viewing, and prohibits editing, selecting, enhancing or modifying the text; and (b) the electronic documents are for personal or internal business use. If you are unable to limit access to the document to “view and print” only, then the electronic document may not be used on computers that are NOT Licensed Computers.

Without the purchase of an additional license, you may NOT otherwise embed the Font Software. For example and without limitation: (1) You may NOT embed the Font Software into your hardware, software or other products, such as, application programs, electronic games, e-books, kiosks, printers, etc.; (2) You may NOT embed the Font Software into your web pages; and (3) You may NOT embed the Font Software into electronic documents that permit editing, selecting, enhancing or other modifying of the text.

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Contacting

jonas@bottiger.se